IMCA and AM Best Marketing Leader Lunch with AXIS’ Joe Cohen

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In this interactive roundtable discussion, Joe Cohen, chief marketing and communications officer at AXIS, discussed:

  • Rebranding strategies
  • Unlocking the value of corporate citizenship
  • Building a strong employer branding initiative
  • How marketers can help their organizations expand into new and adjacent markets
  • Ways to infuse diversity and inclusion into an organization’s culture
  • Uncovering the keys to success in digital marketing

This was a joint presentation of the Insurance Marketing & Communications Association (IMCA) and AM Best.

Panelists included:

  • Joe Cohen, chief marketing and communications officer, AXIS
  • Dave Evans, senior associate, Aartrijk, and former IMCA Board member
  • Lori Chordas, senior associate editor, AM Best TV