Ad Submission Guidelines

Print Ads

File Format: PDF; all fonts and images must be embedded.
Color: CMYK format only. Convert all spot colors to CMYK.
Proof: Contract-quality color proof required.¹
Cancellations: No cancellations after closing dates. A space cost penalty will apply.

Postcards and Business Reply Cards

Minimum: 3.5" h by 5" w
Maximum: 4.25" h by 6" w
Allow additional .125" for head trim and .125" for grind-off
Perforation: .75" from binding edge.
Minimum paper weight: 75 lb./7 pt. high bulk.

Advertorials

"Advertorial" or similar text is required at the top of the ad to distinguish paid from editorial content.

Mail preprinted inserts ² to:

Mackensie Bruder
Fry Communications, Bldg 4
101 Fry Drive
Mechanicsburg, PA 17050
(717) 766-0211, ext. 4188

Please allow .125" trim on all four sides.

Email Ads

File Formats: GIF, JPG or PNG

• Provide an active click-through URL for each ad.
• Submit as an email attachment.

Video Ads

Format: MP4
Resolution: 1920 x 1080 (recommended)
Aspect ratio: 16:9
Pre-roll video length: 15 seconds
Maximum file size: 5 MB

Online Ads

File Formats: GIF, JPG or PNG

• Provide an active click-through URL for each ad.
• Submit as an email attachment.

Note: Ads containing a light-colored background should include a one-pixel border of a darker color.

Static Image Ads

GIF: Image cannot be interlaced and must be indexed with 216-color web-safe palette.
JPG: 50 K maximum file size.
Animated Image Ads: Can be formatted in GIF

GIF Animation

• Three loops maximum.
• Five frames maximum per loop.
• Each frame must be at least two seconds long, except transition frames (i.e., fade, blend, wipe).
• Time frame must be no faster than 5 fps.

JPG

No restrictions.

Tracking

• AM Best tracking uses the clickTag method. Embedded URLs are client-side tracking only.
• Any embedded URL must open in a new window.
• Third-party vendors.³

RSS Feed

50 words maximum.

Button

300 dpi EPS or Illustrator.