BestMark for Rated Insurers

Leverage Your Best's Credit Rating

AM Best rated insurers can showcase their Best’s Credit Rating by displaying their BestMark, a well-known icon customized with their assigned level of financial strength, in marketing collateral.


About BestMark for Rated Insurers

A BestMark communicates AM Best's informed, objective opinion of a rated insurer's financial strength. It demonstrates to agents, brokers, customers, prospects and the financial services industry that the company has undergone AM Best's rigorous rating process.

A BestMark can be featured in marketing materials such as websites, print ads, brochures, web ads, social media, email signatures, business cards, and conference and events materials. It’s available in black, blue and gold to complement the style of your marketing materials, with a white BestMark available for use on dark backgrounds.

Link to Company Profile Page

Rated insurers have the option to embed a link in their digital BestMark icon that opens their company’s profile page on the AM Best website.

First, find your company’s profile page by using the Search for a Best’s Credit Rating box. Then, contact us for instructions on how to link your BestMark icon to your company page.

Get Instructions

Learn about the History of BestMark.


Guidelines for BestMark Usage

Collage of ways to use BestMark


BestMark guidelines are explained on page nine of the “Guide to Proper Use of Best’s Ratings & Assessments.”

Insurers can grant permission to its agents and/or brokers to use their BestMark once the rated company has provided approval to AM Best via bestmarkinsurers@ambest.com.


European Union Disclosures
A.M. Best (EU) Rating Services B.V. (AMB-EU), a subsidiary of A.M. Best Rating Services, Inc., is an External Credit Assessment Institution (ECAI) in the EU. Therefore, credit ratings issued and endorsed by AMB-EU may be used for regulatory purposes in the EU as per Directive 2013/36/EU.

United Kingdom Disclosures
A.M. Best – Europe Rating Services Limited (AMBERS), a subsidiary of A.M. Best Rating Services, Inc., is an External Credit Assessment Institution (ECAI) in the United Kingdom (UK). Therefore, Credit Ratings issued and endorsed by AMBERS may be used for regulatory purposes in the United Kingdom as per the Credit Rating Agencies (Amendment, etc.) (EU Exit) Regulations 2019.

Australian Disclosures
A.M. Best Asia-Pacific Limited (AMBAP), Australian Registered Body Number (ARBN No.150375287), is a limited liability company incorporated and domiciled in Hong Kong. AMBAP is a wholesale Australian Financial Services (AFS) Licence holder (AFS No. 411055) under the Corporations Act 2001. Credit ratings emanating from AMBAP are not intended for and must not be distributed to any person in Australia other than a wholesale client as defined in Chapter 7 of the Corporations Act. AMBAP does not authorize its Credit Ratings to be disseminated by a third-party in a manner that could reasonably be regarded as being intended to influence a retail client in making a decision in relation to a particular product or class of financial product. AMBAP Credit Ratings are intended for wholesale clients only, as defined.

Credit Ratings determined and disseminated by AMBAP are the opinion of AMBAP only and not any specific credit analyst. AMBAP Credit Ratings are statements of opinion and not statements of fact. They are not recommendations to buy, hold or sell any securities or any other form of financial product, including insurance policies and are not a recommendation to be used to make investment /purchasing decisions.

Important Notice: AM Best’s Credit Ratings are independent and objective opinions, not statements of fact. AM Best is not an Investment Advisor, does not offer investment advice of any kind, nor does the company or its Ratings Analysts offer any form of structuring or financial advice. AM Best’s credit opinions are not recommendations to buy, sell or hold securities, or to make any other investment decisions. For additional information regarding the use and limitations of credit rating opinions, as well as the rating process, information requirements and other rating related terms and definitions, please view Guide to Best’s Credit Ratings.